YOUR BUSINESS
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Visibility Australia · Sample Forensic Scan · Sample data
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FORENSIC SCAN
This sample business scored 22/100. A Forensic Scan of your business reveals exactly what the internet is saying about your business, who's being recommended instead of you, and your personalised fix list.
WHAT'S INCLUDED
▸ What AI actually says when someone searches for you
▸ Which competitors are being recommended instead
▸ Estimated monthly leads going elsewhere
▸ Personalised fix list — in priority order
▸ Delivered within 48 hours
$697 one-off
Credited toward your first month if you join The Command Centre
GET THE FORENSIC SCAN — $697 Or run your free score first →
Questions first? Call Graham direct · 0415 898 981
SE
WATCHED DAILY
SAMPLE ELECTRICAL CO.
North Brisbane · Electrician · 8 staff · Sample data
MONTH 1 · BASELINE
● UPDATED DAILY
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
This Month
DIRECTORIES
0/58
AI MENTIONS
0
GMB VIEWS
0 —
NEW REVIEWS (60 DAYS)
0
REVIEW SCORE
5.0★
PAGE 1 SEARCHES
3/12
CITATIONS +
+0
Score History
JANMARMAYJUN ●
Recent Activity
ChatGPT Gap"electrician north lakes" — competitor recommended, not You.
Scan just completed
Citation GapListed in 8/58 directories. Competitors average 44+
Scan just completed
Review Gap11 reviews at 5.0★. Top competitor has 94.
3 days ago
Opportunity FoundReviews not being read by AI — fixable fast
Today
Quick Win AvailableKey services not visible to AI — missing leads
Today
⚠ COST OF
INVISIBILITY
WHAT AI CAN'T SEE COSTS YOU
MONTHLY REVENUE LOST
$0
to competitors AI recommends
MISSED LEADS/MO
0
QUERIES NOT FOUND
0
COMPETITORS AHEAD
5
ANNUAL LOSS
$0
AI SEARCHES MISSING YOU
Every sweep = a customer
asking AI who to choose.
You're not in the answer.
The digital heart of your business
SCANNING YOUR ONLINE PRESENCE
GPT · GEMINI · PERPLEXITY · CLAUDE
YB
COMPETITORS
YOUR VISIBILITY SCORE
⚠ VISIBILITY GAP DETECTED
LOW
MID
HIGH
✓ REVENUE
UPSIDE
WHAT FULL VISIBILITY DELIVERS
PROJECTED MONTHLY REVENUE
$0
illustration only · sample business at 85/100
EST. LEADS/MONTH
0
PLATFORM COVER
4/4
ILLUSTRATIVE ROI AT $2,997/MO
0x
ANNUAL GAIN
$0
AI SEARCHES FINDING YOU
Every bar = an AI query
searching for your services.
Your business isn't in the answer.
Platform Scores — June
CHATGPT
0
—
GEMINI
0
—
PERPLEXITY
0
—
CLAUDE
0
—
AI Mention Feed
⚠ CHATGPT · NOT FOUND
Query: "electrician north lakes" — YOUR BUSINESS not mentioned.
● PERPLEXITY · 3 DAYS AGO
Your business not mentioned.
⚠ GEMINI · NOT FOUND
Query: "switchboard upgrade brisbane" — YOUR BUSINESS not mentioned.
Intelligence Feed
Overall Score
22 / 100
Review Health
5.0★ · 11
Directory Cover
8 / 58
AI Mention Rate
0 / mo
Competitor Gap
8 behind
Watching all six layersLast full check 06:00 todayNext check 06:00 tomorrow20 AI questions58 directoriesSample data
Where you sit
You
22
Top competitor
30
Gap
−8
0
OUT OF 100
VACC™
Your visibility score
LowMidHigh
Your six layers
L1SearchL2AIL3ProfileL4ReviewsL5DirectoriesL6Attribution
P1The one thing to fix this weekL3 · Business Profile

Your Google profile is missing three of your main services.

“Switchboard upgrade”, “EV charger installation” and “smoke alarm compliance” aren’t listed, so Google can’t match you to those searches and your competitors show up instead. The team is on it. No action needed from you.

FoundDay 1
ScheduledDay 2
In progressThis week
DoneThen re-checked daily
What it’s costingIllustration only
Work going to competitors
$8,400/mo
Missed leads
8 a month
Searches you’re not found for
340 a month

Your six layers · one system

Being foundNeeds workCosting you calls
L2AI recommendations✓ 06:00
0/20AI answers
that name you
ChatGPT, Gemini, Perplexity and Claude name your competitors, not you.
Competitor A: 12 / 20Details ↓

Named by each AI out of 5 questions

ChatGPT0/5
Gemini0/5
Perplexity0/5
Claude0/5

Top competitor Competitor A

ChatGPT3/5
Gemini4/5
Perplexity3/5
Claude2/5

Latest AI answers checked 06:00

ChatGPT · not mentioned
“Who’s the best electrician in North Lakes?”
Named: Competitor A, Competitor C, Competitor B. You: not mentioned.
Gemini · not mentioned
“Who can upgrade my switchboard in Brisbane?”
Named: Competitor A, Competitor D. You: not mentioned.
Perplexity · not mentioned
“Recommend an electrician for an EV charger on Brisbane’s northside.”
Named: Competitor E, Competitor A. You: not mentioned.

What we found

  • ✗ Named in 0 of 20 answers
  • ! Your site doesn’t answer the questions people ask AI

What we fix first

  • Pages that answer the top 5 questions people ask AI

What we check daily

  • 20 real customer questions, 5 on each AI
  • Who gets named instead of you
L3Business Profile✓ 06:00
64%profile
complete
3 of your main services aren’t listed, so Google can’t match you to those searches.
312 views this monthDetails ↓

Profile checklist 64% complete

  • ✓Primary category: Electrician
  • ✗Services listed9 of 12
  • Missing: switchboard upgrade, EV charger installation, smoke alarm compliance
  • !Photos6 (aim 20+)
  • ✓Hours and service area
  • !Postsnone in 90 days
  • !Questions & answers0

This month from Google

Profile views
312
Calls
14
Directions
9

What we found

  • ✗ 3 main services not listed
  • ! Only 6 photos
  • ! No posts in 90 days

What we fix first

  • Add the missing services (this week)
  • Upload real job photos
  • Weekly posts

What we check daily

  • Categories, services, hours, photos
  • Posts, Q&A, calls and direction requests
L4Reviews✓ 06:00
11Google reviews
5.0★ average
Every review is 5 stars, but your top competitor has 94.
None in 61 daysDetails ↓

Google reviews you vs your area

You11
Competitor A94
Competitor B41
Competitor C23

Your reviews today

Rating
5.0★
Last review
61 days
Replied
7/11

What we found

  • ✓ Every review is 5 stars
  • ✗ Top competitor has 94 reviews
  • ! 4 reviews have no reply

What we fix first

  • Ask after every job (ACCC compliant, no gating)
  • Reply to every review

What we check daily

  • Count, rating and recency vs competitors
  • New reviews and unanswered reviews
L5Citations & directories✓ 06:00
8/58directories
correct
7 listings show an old phone number. 43 are missing you completely.
Competitors average 44Details ↓

Top 10 directories of 58 checked

  • ✓Google Business Profilecorrect
  • ✗Bing Placesold phone
  • ✗Apple Mapsmissing
  • ✗Yellow Pagesold phone
  • ✓True Localcorrect
  • ✗hipagesold phone
  • ✗Hotfrogmissing
  • !ServiceSeekingwrong hours
  • ✓Facebookcorrect
  • ✗StartLocalmissing

Every directory has to match your Google profile exactly. Mismatches make Google and AI less sure who you are.

What we found

  • ✗ Old phone number on 7 listings
  • ! 43 directories missing you

What we fix first

  • Fix the 7 wrong listings
  • Add the rest, about 6 a week

What we check daily

  • Name, address and phone on 58 directories
L6Attribution✓ 06:00
OFFAI visit
tracking
About 22% of AI visits show up as “Direct”, so right now you can’t see what AI sends you.
Set up in month oneDetails ↓

Where AI visits hide today industry estimate

LABELLED BY SOURCE
“DIRECT” ~22%

About 1 in 5 visits from AI tools shows up as “Direct” in normal analytics, so you can’t tell what AI is sending you.

After set-up month one

  • ○AI visits tagged by tool (ChatGPT, Gemini, Perplexity, Claude)
  • ○Calls from your website tracked
  • ○Monthly: which layer brought the work

What we found

  • ! No AI visit tracking
  • ! No call tracking on the website number

What we fix first

  • Set up AI visit tracking
  • Call tracking on your website number

What we check daily

  • Visits from ChatGPT, Gemini, Perplexity and Claude
  • Calls and enquiries from your site

Month one · the work log

Every fix, logged
Day 1All six layersBaseline check of all six layers (the Forensic Scan)Done
Week 1Business ProfileAdd switchboard, EV charger and smoke alarm services, upload job photosIn progress
Week 1CitationsFix the old phone number on 7 directoriesIn progress
Week 2ReviewsStart asking after every job, reply to the 4 unanswered reviewsPlanned
Week 3AI recommendationsWrite answers to the top 5 questions customers ask AIPlanned
Week 4Google SearchSpeed up the homepage, re-check all 12 searchesPlanned

The season · quarterly plan

DoneIn progressComing up
Q1Jun – AugIn progress · month 1 of 3
Fix the foundations
L3 ProfileL5 DirectoriesL4 ReviewsL2 AIL1 Search
  • Baseline check of all six layersDay 1
  • Add the 3 missing services to your Google profileJun
  • Fix the old phone number on 7 directoriesJun
  • Review rhythm after every job, reply to every reviewJul
  • Answer pages for the top 5 AI questionsJul
  • Remaining directories, service pages for switchboards, EV chargers, smoke alarmsAug
  • End of Q1: full re-checkAug
Q2Sep – NovPlanned
Get named
L2 AIL3 ProfileL6 AttributionL1 Search
  • Answer pages for the next 5 AI questionsSep
  • Weekly Google posts, 20+ real job photosSep
  • First attribution report: which layer brought the workOct
  • Pages for your key suburbsNov
  • End of Q2: full re-checkNov
Q3Dec – FebPlanned
Own the peak season
L1 SearchL2 AIL4 ReviewsL5 Directories
  • Summer watch: emergency and after-hours searches checked dailyDec
  • Expand to 30 AI questionsJan
  • Review and directory upkeep, competitor checkFeb
  • End of Q3: full re-checkFeb
Q4Mar – MayPlanned
Season review
L1 SearchL6 Attribution
  • New services or areas you want more ofMar
  • Attribution deep dive: cost per enquiry by layerApr
  • Full re-scan against the Day 1 baselineMay
  • Plan for season twoMay

Sample plan. The plan is reviewed every quarter, and moves when Google, AI or your competitors move.

Sample data, for illustration only. Questions? Call Graham on 0415 898 981.